Analysis of E-Service Quality Dimensions towards Purchase Intention by Using Smartphone in Tokopedia

The objective of this research is to identify the correlation between Information Availability/Content, Ease of Use, Privacy/Security, Graphic Style, Reliability/ Fulfillment towards one dependent variable (Purchase Intention). In this research, data were collected through questionnaire to 120 respondents using purposive sampling method for people who live in Jakarta. Data analysis technique used in this study is multiple linear regression. The result indicates that Information Availability/Content (X1) has no significant influence towards Purchase Intention by using smartphone in Tokopedia. The variables Ease of Use/Usability (X2), Privacy/Security (X3), Graphic Style (X4), Reliability/ Fulfillment (X5) have positive significant influence to the Purchase Intention. Then, through the F- test, the five dimensions of E-service Quality have simultaneously significant influence toward Purchase Intention. The predictive ability of these five variables towards Purchase Intention in this study is 63.8% while the remaining is affected by other factors that are not included in this research.