Customer Satisfaction towards Online Shopping in Erode, Tamil Nadu, India

Due to technological development and mechanical life of the people the online shopping is inevitable now a day. Online shopping or marketing is the use of technology (i.e., computer) for better marketing performance. And retailers are devising strategies to meet the demand of online shoppers; they are busy in studying consumer behavior in the field of online shopping, to see the consumer attitudes towards online shopping. It gives wide range of services to the consumers such as easy access, time saving in the buying activities, easy payment of prices over the online. It is very popular among the people whether, they are coming from urban area or rural area. This study attempted to find out the factors that influencing the consumer to use online shopping. The results are interpreted on the basis of data collected by using some statistical tools such as percentage analysis and ranking analysis.