INFLUENCE OF DESTINATION IMAGE AND DESTINATION FACILITY ON SATISFACTION OF TOURISTS' NEEDS AMONG TOURISM SITES IN SOUTH EAST, NIGERIA

The aim of the study was to investigate the influence of destination image and destination facility on satisfaction of tourists’ needs among tourism sites in South East, Nigeria. Specific objectives were to: examine the influence of destination image and destination facility on satisfaction of tourists’ needs among tourism sites in South East, Nigeria. A survey research design was used for the study. 41 was total sites in South East, Nigeria. Sample size of study was three hundred and eighty four (384) and convenience sampling technique was adopted for selecting the respondents that completed the questionnaire. After data analysis, it was found that destination image and destination facility had no significant positive influence on satisfaction of tourists’ needs among tourism sites in South East, Nigeria. In the light of the findings, it was concluded that destination image and destination facility had no significant positive influence on satisfaction of tourists’ needs among tourism sites in South East, Nigeria. Therefore, it was recommended that government should try to improve the image of Nigeria in order to attract enough tourists to Nigeria and improve revenues derived from tourism. Government should try to provide adequate security, good road network, constant power supply and other social amenities which have the potential to improve the image of Nigeria and government and attraction site managers such as tourism boards and business entrepreneurs should be supported to provide adequate accommodation, affordable transportation, good restaurants, recreational facilities and retail outlets and other destination facilities that attract visitors to attraction sites in Nigeria.