The role of digital industrial strategy and human creativity in transformational technopreneurship development

The purpose of this study is to analyze the relationship between industrial digital strategy in the area of transformational technopreneurship development and analyze the relationship between human creativity in the area of transformational technopreneurship development. This study uses a quantitative approach with an explanatory research design, which aims to examine the influence of integrity, organizational commitment, and motivation on sustainable employee performance with job satisfaction as a mediating variable. The population consists of all employees of SME organizations, totaling 765 employees. The sampling technique applied is simple random sampling. The research instrument is a questionnaire using a 5-point Likert scale. The research variables are: Digital Work Environment (X1), Job Satisfaction (X2), Organizational Culture (X3) and Employee Work Productivity (Y). Data were analyzed using Partial Least Square – Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0. The analysis consists of two stages: Outer Model (Measurement Model): Convergent validity, discriminant validity, and reliability testing. Inner Model (Structural Model): Testing path coefficients, R² values, and direct and indirect influences between variables. The results of the study show that the Industrial digital strategy variable has a positive relationship with the transformational development area of technopreneurship, human creativity has a positive relationship with the transformational development area of technopreneurship.