AWARENESS OF TELEVISION ADVERTISEMENTS ON SANITARY PAD AMONG UNDERGRADUATE FEMALE STUDENTS OF SALEM UNIVERSITY, LOKOJA

This study investigates the awareness of television advertisements on sanitary pads among students of Salem University, Lokoja. The study used descriptive survey research and data was collected through a structured questionnaire distributed to a sample of 350 female students. The Health Belief Model was adopted as the theoretical framework for this study. Analysis was done using frequency and percentage scores and presented in tabular form. The findings revealed that 68.6% of respondent revealed that they were aware of television advertisements promoting sanitary pads and 61.4% of the respondents revealed that they were able to recall the content of the advertisements. In addition, 51.4% of the respondents revealed that the television advertisements influenced their choice of sanitary pad. Finally, the findings from the study revealed that visual appeal and message clarity were the most influential factors generating a positive response with 66.7% and 61.1% respectively while repetition frequency had the least positive effect with 33.3% responding positively and an equal proportion responding negatively. The study concludes that television advertising plays a significant role awareness creation in respect of sanitary pad; however, the level of awareness varies based on factors such as age and access to media. Hence, limited exposure to media shows that students without access to television might miss traditional TV advertisements. Therefore, the study recommends that advertisers should consider alternative platforms and methods to reach students, such as social media, school-based campaigns, and community outreach programs.