THE INFLUENCE OF SOCIAL NETWORKING PLATFORMS ON JOB RECRUITMENT: A REVIEW STUDY

This review examines the use of social media in job recruitment, focusing on its impact on the hiring process, candidate selection, and organizational outcomes. By synthesizing current literature, the study provides a comprehensive understanding of both the contributions and challenges of social media in recruitment, while identifying knowledge gaps and areas for further research. Practically, the findings offer insights for organizations and recruitment professionals to design effective recruitment strategies, promote equity and inclusion, and optimize the use of social media in candidate selection. Additionally, the study highlights how candidates can strategically manage their online presence during the recruitment process. Key areas requiring further investigation include the effectiveness of different social media recruiting techniques, the influence of applicant traits on online visibility, and the role of privacy concerns in shaping candidate behavior. Overall, the review underscores social media’s potential as a powerful tool for recruitment when used thoughtfully and ethically