The Unheard Melody of Progress: exploring Vasudhaiva Kutumbakam through the Musical Evidence of a Non-Asian Triad

India possesses extensive experience in implementing large-scale behavioral change programs, such as the Mission LiFE initiative, which encourages sustainable lifestyles among its population. In contrast, Latin America often exhibits unsustainable consumption behaviors. To explain this divergence, our article uses music as a source of evidence. Mozart's Great Mass in C Minor no longer serves as the primary Christian soundtrack to evoke spiritual emotions and advocate for a better world—one grappling with significant social issues like hunger, poverty, social injustice, and environmental and sanitation challenges. Today, Gospel song lyrics, as a form of cultural expression, fulfill this contemporary role. The objective of this article was to analyze the behavior of appropriation of the expression "better world" assumed by neo-Pentecostals in the context of the definition of what is the common good, the collective of unity, nation and community, basic principles of Vasudhaiva Kutumbakam. This intercontinental analysis spans Latin America (Brazil), New York (USA), Jerusalem (Israel) and Asia (India), and is grounded in Critical Discourse Studies. The study applies Antônio Manzatto's concept of "musical seductions," illustrated through Gospel music video clips and official government documents. Both types of materials are analyzed using textual and interdiscursive approaches. The musical discourse genre reveals a broader ideational operational logic among Neo-Pentecostals between 2010 and 2018. Our findings align with the conceptual framework of Protestant religious groups proposed by Gøsta Esping-Andersen, as revisited by Philip Manow. Key findings and implications: the results suggest an alignment with consultative and deliberative management models for understanding subjective and cultural aspects. Our research is primarily situated within management and organizational studies and spirituality.