A PERCEPTION OF EUPHEMISTIC-COINAGE AND CREATIVITY OF YOUTHS IN AKOKOLAND

Research Problem: Although euphemism has received scholarly attention in other contexts, little research has examined its communicative and social functions among Nigerian youths. In Akokoland, Ondo State, euphemistic expressions are central to daily interaction and identity formation, yet their linguistic creativity and cultural roles remain underexplored, particularly in rural–urban multilingual settings influenced by migration. Methods/Theory: This study applies the ethnography of communication framework (Hymes, 1964) and politeness theory (Brown and Levinson, 1987). Data were obtained from 200 participants between the ages of 20 and 25 across seven Akoko towns through participant observation, unstructured interviews, and audio recordings of natural conversations. Transcriptions were analyzed ethnographically to identify the cultural and pragmatic roles of euphemistic coinages. Results: The findings show that euphemisms are not simply substitutes for forbidden expressions but function as creative linguistic tools that promote politeness, reinforce cultural norms, and maintain social balance. Youths skillfully combine indigenous languages, Nigerian Pidgin, and English to produce innovative expressions. These coinages demonstrate linguistic competence and stylistic originality while reflecting the interplay between cultural tradition and modern identity. Conclusion: Euphemism is a marker of cultural identity and an important means of ensuring social harmony. It enables youths to negotiate meaning, avoid conflict, and foster peaceful group cohesion. Key Contribution to Knowledge: The study enriches sociolinguistic scholarship by demonstrating how Nigerian youths construct identity and preserve culture through euphemistic creativity. Recommendation: Further studies should consider broader comparative investigations in other diverse Nigerian regions nationwide and integrate findings into language education and cultural preservation initiatives.