ANALYSIS OF INNOVATIVE POLICIES PROMOTING PHYSICAL ACTIVITY IN THE EUROPEAN UNION MEMBER STATES

Social policy in individual countries of the European Union is primarily governed by the national governments of each member state. Throughout the process of integration, the social dimension of the EU has gradually developed through social instruments. These include legislative acts, subsidies, and mechanisms for coordinating and monitoring innovative national policies. The European Union promotes the exchange of experiences among member states concerning their social policies. The present study aims to analyze innovations in the implementation of national and European strategies and initiatives aimed at improving physical activity levels and access to sports for all citizens across these nations. Content analysis of documentary sources identifies key policies in the management of physical activity and sports for all at national and international levels. Actions and trends regarding the innovative implementation policies have been examined based on specific indicators relevant to the respective countries, utilizing a Case study approach. The results obtained indicate that many countries implement successful strategies to promote physical activity, which include public education campaigns, funding programs for sports initiatives, and other programs for various age and social groups. Conclusion: The integration of physical activity into national policies and strategies leads numerous benefits for a country, including improved public health, social cohesion, economic growth, and national pride.