THE PSYCHOLOGICAL IMPACT OF THE CONCEPTS OF "VIRTUAL VELF" AND "REAL SELF"

This article explores the dynamics between the “virtual self” and the “real self,” focusing on the role of social platforms in shaping personality development in the modern era. Digital platforms play a crucial role in allowing individuals to construct their “ideal self,” redesign their identities, and strengthen their sense of self-worth and self-esteem. Through these processes, individuals gain social approval, which further enhances their self-esteem. However, these dynamics often do not align with one’s real personality. Instead, they merely suppress internal censorship, feelings of low self-esteem, social comparison, chronic tension and anxiety, identity fragmentation, and other deeply rooted psychological experiences. Drawing upon the theoretical perspectives of Goffman, Higgins, and Walther, this paper analyzes the concept of the “virtual self” from a psychological standpoint and supports the discussion with real-life examples. Empirical research is presented to examine how personality formation and social relationships are influenced by these dynamics. The findings suggest that the “virtual self” should not be seen merely as a technological phenomenon, but rather as a psychosocial process that leaves a profound mark on the self-perception system and the dynamics of personality development. The article highlights both theoretical foundations and real-life applications, as well as potential new perspectives arising from the psychological impact of virtual self-construction.