DIGITAL TRANSFORMATION STRATEGIES AND ORGANISATIONAL EFFICIENCY OF ALUMINIUM MANUFACTURING FIRMS IN ENUGU STATE

The study investigated the relationship between digital transformation strategies and organisational efficiency of Aluminum Manufacturing Firms in Enugu State. Specific Objectives were to: identify the relationship between digital transformation and generating of revenue; and ascertain the Relationship between digital reinforcement and reduced costs of Aluminum Manufacturing Firms in Enugu State. The area of the study was the Enugu metropolis, Enugu State. The study used the descriptive survey design approach. The primary source of data was the administration of questionnaire. Total populations of 265staff were used. The whole population was used due to small number. 214 staff returned the questionnaire and accurately filled. Data was presented and analyzed using Likert Scale and the hypotheses using t- test. The findings revealed that digital transformation had significant positive relationship with generating of revenue of Aluminum Manufacturing Firms in Enugu State, t (95, n = 214), 9.168, P. <. 05. Digital reinforcement had significant positive relationship with reduced costs of Aluminum Manufacturing Firms in Enugu State, t (95, n = 214), 6.019, P. <. 05. The study concluded that digital transformation and digital reinforcement had significant positive relationship with generating of revenue, reduced costs of Aluminum Manufacturing Firms in Enugu State. The study recommended among other things that technology be put at the core of business strategy, digital transformation is required as this will increased efficiency, greater business agility and, ultimately, the unlocking of new value for employees, customers and shareholders.