Predicting the impact of social media addiction on organizational alienation

The aim of this research is to determine the impact of social media addiction on organizational alienation. The study utilizes primary data sources within the scope of quantitative research analysis methods. The data collection technique involved using online survey forms sent to participants. A snowball sampling method was preferred for distributing the survey forms. The survey included two scales for measurement purposes. This study is quantitative and empirical in nature. The research findings indicate that social media usage has a significant effect on employees' feelings of alienation in the workplace. Limitations of the study include the inclusion of participants from only one sector, which may restrict the generalizability of the relationship between social media addiction and organizational alienation. Furthermore, the study was conducted in a specific time frame and within a specific city’s healthcare institution; different results may be obtained in studies conducted in different time frames or geographical regions. By examining the relationship between social media addiction and organizational alienation, the study aims to contribute to the enhancement of management strategies for businesses. Therefore, the findings of the research will be valuable and pioneering both academically and practically.