Revolutionizing tourism and hospitality

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Despite there being some hostility toward adopting and embracing AI technology in the tourism and hospitality industry, there are significant benefits which can revolutionize the industry and provide a substantial competitive advantage. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Publication Details

Journal
Strategic Direction
Published
2025-10-31
DOI
https://doi.org/10.1108/sd-10-2025-0274
Primary Topic
AI in Service Interactions
Type
article
Field-Weighted Citation Impact
0.00
Controls
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Revolutionizing tourism and hospitality

Strategic Direction
AI in Service Interactions
article

Revolutionizing tourism and hospitality

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Abstract

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Despite there being some hostility toward adopting and embracing AI technology in the tourism and hospitality industry, there are significant benefits which can revolutionize the industry and provide a substantial competitive advantage. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Strategic DirectionVol. 41(11)
Decent work and economic growth
Openalex Percentile: Top 23%
AI in Service Interactions
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Revolutionizing tourism and hospitality · Strategic Direction (2025) | TGRS Research Map | TGRS