UNDERSTANDING THE RISE OF TELEVISION GAMING AMONG YOUTHS IN PORT HARCOURT

The rapid rise of television sports gaming has significantly impacted the gaming industry, fostering the emergence of new social norms and professional opportunities. This growth, particularly fueled by the increasing popularity of eSports, has led to the creation of a thriving ecosystem of professional gamers, coaches, analysts, and event organizers. In parallel, platforms like Twitch, a popular streaming service for gamers, have introduced unique social practices and cultures. Notably, Twitch users engage in distinctive interactions such as the use of emotes to express emotions and reactions, and a culture of financial support through subscriptions and donations. This phenomenon has contributed to the rise of a new class of celebrity—the Twitch streamer—who generates significant income through sponsorships, subscriptions, and audience donations. This study explores the influence of television sports gaming habits, particularly focusing on eSports and the cultural shift brought about by platforms like Twitch. By examining these new social norms and the changing nature of gaming, the study sheds light on how television sports gaming has created a multifaceted and financially lucrative gaming ecosystem, while also influencing broader entertainment practices.