ARTIFICIAL INTELLIGENCE PROSPECTIVE OR NOT FOR FINTECH COMPANIES ASSESSMENT OF THE PERCEPTIONS OF GENERATION – Z IN AHMEDABAD CITY

Generation Z typically resonates to those individuals born between year 1997 and 2012. These individuals are called digital natives as they have grown up with the internet and smartphones as integral part of their lives. Artificial Intelligence is the buzz word for Gen Z. They perceive that Artificial Intelligence usage in the Fintech such as Data Analysis and Learnings, A Frictionless Payment Method using Facial Recognition, Trading with help of AI, Using Predictive Modelling to Increase banks’ profits, Fraud Detection and Prevention, Robo Advisory for Investment Management, Credit Scoring and Risk Assessment, Chatbots for Customer Service, Personalized Financial Recommendations, Integration of Blockchain Technology and Smart Contracts will ensure the prospectiveness of Artificial Intelligence for fintech companies. The researcher in this paper tries to examine the above perceptions by conducting the survey in the Ahmedabad city. The target audience for the survey selected by the researcher are Generation Z Respondents of Ahmedabad City. The Structured Questionnaire as a research instrument is used to collect the responses of 240 respondents. Further the research work is substantiated by the demographic analysis and perception analysis.