Examining the hypodermic syringe effects of media on preferences and decision-making in Japan

This paper focused on the effects of media on the preferences and opinions of people living in Japan. It aimed to find out how the media influences the preferences, opinions, and decision-making of the respondents. The first research question sought to find out the form of media that people in Japan usually use. The second question wanted to know the level of awareness of the respondents on the effects of media in influencing their opinions and preferences. The third question wanted to find out the extent of influence the media has on the social, political, and economic opinions of the respondents. Lastly, the fourth question sought to answer how the media help the respondents in decision-making. Results showed that most of the respondents rely on online media, such as social media and websites, more than the traditional forms. Nevertheless, both forms of media have influences on the opinions and decision-making of the respondents. Furthermore, their social, political, and economic opinions are affected by different forms of media and these forms of media have helped the respondents think for themselves