THE IMPACT OF SOCIAL MEDIA ON COLLEGE STUDENTS' MENTAL HEALTH: EXPLORING ADDICTION AND LONELINESS

Psychological well-being is a multifaceted construct that encompasses emotional, cognitive, and social aspects of an individual's mental and emotional health. It plays a significant role in enhancing personal effectiveness and satisfaction across various life domains, including family, education, and work. Rooted in positive psychology, psychological well-being highlights the importance of positive functioning, personal growth, happiness, and self-flourishing. While definitions of psychological well-being vary, it is broadly seen as the ability to experience positive emotions, achieve life satisfaction, and utilize personal strengths to navigate life's challenges. Psychological well-being is particularly crucial in higher education, as students often face numerous stressors that can impact their mental health. This study explores the complex relationship between psychological well-being and key factors such as social media addiction and loneliness, which are prevalent among college students. The rapid rise of social media use has introduced new challenges, with increased screen time potentially contributing to feelings of isolation and negative emotional outcomes. This research examines how social media addiction and loneliness influence the psychological well-being of college students, investigating the interplay between these variables and their effects on mental health. Understanding these relationships is crucial for developing interventions that promote better mental health and well-being among young adults, particularly within the context of higher education.