MANAGEMENT DES INSTITUTIONS PUBLIQUES ET PRIVÉES A L'ÉPREUVE DES CULTURES LOCALES EN AFRIQUE : Cas de la Radio-Télévision Ivoirienne (RTI-Côte d'Ivoire)

This article reflects on the content of the program schedules broadcast on the channels of the Ivorian public television, namely RTI1 and RTI2 of the RTI Group. Using a historical-analytical approach, it highlights the social issues of the television dramas that these media offer to the public. Through this critical review, it appears that the policy of taking local content into account is not effective. Indeed, three key elements highlight the deficit of local fiction. They are: First, the perception of local fiction as a colonial legacy. Secondly, a lack of specialization among the actors involved in positioning the local sector, and finally, thirdly, the development of a system seen as an obstruction to the dissemination of local content.