Survey Data on Consumer Perception of Spicehaus Dry Rub in Surabaya (2025)

The dataset consists of two respondent groups, Spicehaus customers and potential customers, with a total of 200 participants. Data were collected through an online questionnaire to examine consumer perceptions of Spicehaus Dry Rub, a low-sodium and preservative-free seasoning blend. Demographic information such as gender, age, education, occupation, and marital status was collected anonymously to ensure respondent privacy. The survey included questions related to various product attributes, including the level of spiciness, aroma, health benefits, shelf life, preservative-free claims, and clarity of product information.