ORGANIZATIONAL PROBLEMS OF MARKETING AGRICULTURAL ENTERPRISES IN MODERN CONDITIONS

The work is devoted to the study of organizational difficulties faced by agricultural enterprises when entering modern markets. It examines the current conditions of agricultural enterprises' functioning, the features of the market environment, and the factors that hinder the effective entry of products into domestic and foreign markets. Special attention is paid to the problems of competition, information asymmetry, insufficient financial support, and weak communication links. Practical recommendations are proposed for improving marketing strategies, optimizing product quality management processes, and increasing investment attractiveness.