STUDY OF INSTRUMENTS FOR SUPPORTING THE FRUIT AND BERRY SUBCOMPLEX IN MODERN SOCIO-ECONOMIC CONDITIONS

This article examines the role of the fruit growing industry in the performance of the agro-industrial complex. It is noted that the population's standard of living and quality of life largely depend on the availability of fruit products. Economic, social, and technological factors influence the efficiency of the fruit and berry sub-complex. For the state, as the largest governing body, the development of a set of tools to support the development of the fruit growing industry is a pressing task. One of the most effective tools is the development of programs aimed at facilitating the economic activities of fruit producers. Effective use of program-targeted tools will improve the efficiency of the fruit and berry sub-complex development in the strategic perspective.