The Role of Digital Marketing in Shaping Purchase Intention: A Study of Gen Z Consumers in Makassar

Publication Details

Journal
SPIRE - Sciences Po Institutional REpository
Published
2025-10-24
Primary Topic
Irish and British Studies
Type
article
Field-Weighted Citation Impact
0.00
Controls
|||
ALL TIME
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
article

The Role of Digital Marketing in Shaping Purchase Intention: A Study of Gen Z Consumers in Makassar

SPIRE - Sciences Po Institutional REpository
Irish and British Studies
article

The Role of Digital Marketing in Shaping Purchase Intention: A Study of Gen Z Consumers in Makassar

article en

Abstract

No abstract available for this paper.
SPIRE - Sciences Po Institutional REpository
Openalex Percentile: Top 35%
Irish and British Studies
OpenAlex
AI Navigator

Ask Laika to Summarize, Analyze, and Connect papers live on the map.

Summarize Papers & Methodologies

Extract key findings, datasets, and comparative methods across publications.

Benchmark Rankings & Visual Analytics

Rank top research institutions, authors, funders, topics, and journals by Field-Weighted Citation Impact (FWCI) and paper volume with instant charts.

Connect Distant Disciplines

Bridge topological clusters on the map to find hidden collaborative intersections.

The Role of Digital Marketing in Shaping Purchase Intention: A Study of Gen Z Consumers in Makassar · SPIRE - Sciences Po Institutional REpository (2025) | TGRS Research Map | TGRS