Entrepreneurial_Innovation_Emerging_Markets_Muhammad Abdullah_Saleem

This paper examines the role of entrepreneurial innovation in driving economic and business growth across emerging markets. Using secondary data and a comprehensive literature review from 2018 to 2025, the study identifies key factors influencing innovation such as access to finance, education, technology adoption, and government policy. Findings suggest that while innovation significantly contributes to new venture success and competitiveness, many developing economies still face institutional challenges that limit entrepreneurial performance. The paper also highlights the importance of digital transformation and skill development for sustainable innovation ecosystems. This research provides valuable guidance for policymakers, educators, and entrepreneurs seeking to enhance innovation-driven development in emerging markets. Author: Muhammad Abdullah Saleem, University of the Punjab, Gujranwala Campus.