TÜRKIYE`S INTERNATIONAL IMAGE: A MEDIA ANALYSIS IN ENGLISH, FRENCH, AND GERMAN MEDIA (2010-2025)

Between 2010 and 2025, Türkiye has positioned itself as a significant actor in regional and global politics. Key events such as the Gezi Park protests, the Syrian Civil War, the July 15 coup attempt, and transformations in foreign policy strategies have been pivotal in shaping Türkiyes international image. This study aims to examine how international media represents Türkiyes domestic and foreign policy developments and how these representations influence global perceptions. Drawing on Joseph Nyes concept of soft power, Türkiyes diplomatic initiatives, cultural projects, and crisis management strategies are evaluated as critical factors in the formation of its international image. Media framing and agenda-setting theories provide a foundationalanalytical framework for understanding the medias role in this process. The research analyzes news coverage from leading English-, French-, and German-language media outlets through content analysis and framing analysis to explore the dominantthemes shaping Türkiyes international image, the evolution of this image over the 20102025 period, and whether regional differences exist among media outlets in different geographies. The studys primary limitations include its reliance on digitaland accessible sources for data collection and potential losses of cultural/linguistic nuances during translation. Nevertheless, through a longitudinal and comparative approach, this study aims to make an original and comprehensive contribution to the literature on Türkiyes international image.