THE ROLE OF SPORT IN PROMOTING MULTICULTURAL UNDERSTANDING AND INCLUSION

This paper explores the application of Diversity Management as a strategic approach to achieving the multiple social, sporting, and economic objectives inherent in sport activities. Sport serves as a key arena for developing interpersonal relationships, and in today’s globalized socio-economic context, effective management of diversity is essential for sustainable development. The study advocates for the adoption of Diversity Management principles in sports organizations, drawing parallels to businesses that have successfully leveraged these practices to generate tangible benefits. By implementing diversity-focused strategies, sports institutions can enhance inclusivity, optimize performance, foster cross-cultural understanding, and maximize socio-economic impact. The paper underscores the potential of Diversity Management to create value not only for the organizational stakeholders but also for the broader sporting community.