Green Atmospherics And Customer Well-Being To Customer \nSatisfaction And Revisit Intention In City Hotel Sector \nSurabaya
This study aims to analyse the role of green atmospherics and customer well-being on customer \nsatisfaction and revisit intention at the City Hotel sector of Surabaya. The sample was selected using \npurposive sampling based on three criteria: guests/visitors who visited more than twice, over 25 years \nold and stayed more than two days. Over six months, 300 questionnaires were distributed to guests \nand visitors of hotels in central Surabaya, classified as part of the City Hotel sector of Surabaya. The \nresults showed that about 87% or 261 questionnaires were returned and used for analysis. The \nresearch was conducted using Structural Equation Modeling (SEM). The findings indicate that green \natmospherics and customer well-being positively and significantly influence customer satisfaction in \nthe City Hotel Sector of Surabaya. Furthermore, green atmospherics and customer well-being \npositively influence the revisit intention in this sector.
Publication Details
- Journal
- Ubaya Repository (University of Surabaya)
- Published
- 2024-11-30
- Primary Topic
- Environmental Sustainability in Business
- Type
- article
- Field-Weighted Citation Impact
- 0.00