Online Shopping: Let the Consumer Beware

The outbreak of a pandemic Covid-19 makes the usual business dealings change to online business. The pandemic has led to a surge in e-commerce and digital transformation. Online business is a significant commercial innovation that utilises some of the most advanced technological advancements. Buying things online is becoming commonplace today as the variety and availability of products and services on the internet make consumers choose online shopping. Despite of some issues and flaws on the safety and security of online transaction such as ‘scamming’ or fraud, phishing and other online predators, online shopping being chosen because of its system makes dealings easier and convenient from the payment to delivering products or services to consumers. Therefore, this conceptual paper will look into several laws and legislations in order to protect consumers and get their rights through online shopping dealings. Apart from that, this paper will also highlight several cases within this context. The research methodology of this paper is doctrinal and secondary sources of information are relied upon, such as journal articles, case law, previous research and studies. This indicates that consumers must be aware of their online shopping transactions in order to be satisfied with the products or services received from the seller, as well as be alert to avoid being tracked online.