EVALUATING THE POSITIVE AND NEGATIVE EFFECTS OF EVANGELISTIC STRATEGIES ON CHURCH GROWTH AND COMMUNITY ENGAGEMENT IN THE EVANGELICAL LUTHERAN CHURCH IN TANZANIA

Abstract: The study investigates the positive and negative effects of evangelistic strategies on Church growth and community engagement in the Evangelical Lutheran Church in Tanzania – Iringa diocese focusing on Kihesa Kilolo congregation. Evangelism is central in church’s mission encompassing not only incorporates preaching but also social engagements particularly among the marginalized communities While evangelism has historically driven church expansion in Tanzania, questions remain regarding its effectiveness at the parish level, especially in balancing outreach to new believers and the reintegration of inactive members. The research employed a qualitative research approach with a case study design, drawing insights from 30 participants, including clergy, evangelism leaders, and congregants. Data were collected through interviews, focus group discussions, and analyzed thematically. Findings indicate that evangelism contributes to numerical growth through increased attendance, baptisms, and confirmations, while also fostering deeper fellowship and stronger ties between the church and community. However, challenges persist: evangelistic efforts often focus on backsliders rather than non-Christians, limiting broader outreach; inadequate resources, poor follow-up, and low member involvement further constrain effectiveness. The study concludes that evangelism in Kihesa Kilolo Parish has both spiritual and social significance, enhancing church vitality and community cohesion. To maximize impact, the parish must adopt inclusive strategies that reach beyond familiar circles, strengthen discipleship, and address contextual challenges. The findings provide practical insights for the ELCT and other churches seeking to refine evangelistic strategies for sustainable mission and growth. Key words: Evangelism, Mission, missional church, Church Growth. Title: EVALUATING THE POSITIVE AND NEGATIVE EFFECTS OF EVANGELISTIC STRATEGIES ON CHURCH GROWTH AND COMMUNITY ENGAGEMENT IN THE EVANGELICAL LUTHERAN CHURCH IN TANZANIA Author: Vailet Sirai, Rev. Prof. Falres Ilomo, Rev. Dr. Lechion Kimilike International Journal of Novel Research in Humanity and Social Sciences ISSN 2394-9694 Vol. 12, Issue 5, September 2025 - October 2025 Page No: 27-34 Novelty Journals Website: www.noveltyjournals.com Published Date: 19-September-2025 DOI: https://doi.org/10.5281/zenodo.17388712 Paper Download Link (Source) https://www.noveltyjournals.com/upload/paper/EVALUATING%20THE%20POSITIVE%20AND%20NEGATIVE%20EFFECTS%20OF%20EVANGELISTIC%20STRATEGIES%20ON%20CHURCH%20GROWTH-19102025-1.pdf