The Influence of Environmental Scanning on Performance of Paint Manufacturing firms in Kenya.

The study adopted descriptive research design. The target population for the study consisted of 27 paint manufacturing firms in Kenya. The target respondents included managing directors, strategic managers, and marketing directors. The study used complete enumeration and primary data was collected using semi-structured questionnaire which was be pilot tested to ascertain its suitability. Primary data collected was analysed quantitatively and qualitatively. Qualitative data was analysed thematically while quantitative data was analysed by the aid of SPSS. Quantitative analysis entailed performing descriptive and inferential data analysis. The findings were presented in tables and figures. The first objective focused on examining the influence of environmental scanning on the performance of paint manufacturing firms in Kenya. Correlation analysis revealed a strong positive relationship between environmental scanning and organizational performance (r=0.522, p<0.05). Regression analysis showed that environmental scanning accounted for 27.3% of the variability in performance (R²=0.273). ANOVA results confirmed a statistically significant linear relationship from its F-value of 24.358 as compared to its critical value and from its P-value being less than 0.05 (F=24.358, p<0.05) implying that environmental scanning significantly influences organizational performance. The regression coefficient (β=0.535, t=4.935) strongly suggests that environmental scanning is a robust influence of organizational performance. The key objective focused on examining the influence of environmental scanning on the performance of paint manufacturing firms in Kenya. Correlation analysis revealed a strong positive relationship between environmental scanning and organizational performance (r=0.522, p<0.05). Regression analysis showed that environmental scanning accounted for 27.3% of the variability in performance (R²=0.273). ANOVA results confirmed a statistically significant linear relationship from its F-value of 24.358 as compared to its critical value and from its P-value being less than 0.05 (F=24.358, p<0.05) implying that environmental scanning significantly influences organizational performance. The regression coefficient (β=0.535, t=4.935) strongly suggests that environmental scanning is a robust influence of organizational performance.