PRACTICAL IDEOLOGICAL AND POLITICAL EDUCATION: AN INNOVATIVE DIRECTION OF MEDIA PRACTICAL TEACHING FROM THE PERSPECTIVE OF GRAND IDEOLOGICAL AND POLITICAL EDUCATION

Abstract The practical teaching of media in colleges and universities faces ideological and political dilemmas such as insufficient awareness of the overall situation, weak systematic thinking, and low willingness of students to participate. The construction of Grand Ideological and Political Education provides ideas for solving these dilemmas. Through the four-dimensional integration of subjects, content, fields, and methods, a systematic education model is formed. Taking Practical Ideological and Political Education as its innovative direction, media practical teaching relies on the educational logic of penetration, collaboration, practice, and closed-loop. In line with the basic requirements of enhancing political stance, strengthening the teaching system, coordinating teaching strategies, and emphasizing historical thinking, it reconstructs the dual-core teaching objectives, updates teaching content, expands dual-field teaching scenarios, and reforms teaching methods. This realizes the coupling of technical operation and value internalization in media practical teaching, solves the problem of integrating ideological and political education, and cultivates compound media talents with both technical capabilities and ideological and political literacy.