Examining the factors influencing citizen adoption of e-government chatbot services in Jordan: A longitudinal survey study
Many governments are focusing on adopting Artificial Intelligence (AI)-based chatbot technology to enhance work efficiency and improve e-government services. Jordan was among the first Middle Eastern countries to implement AI chatbots to offer various e-services to its citizens. While previous studies have examined the adoption of AI chatbots, they have not explored citizen adoption within the Jordanian context. This research investigates the key factors influencing citizen adoption of e-government chatbot services in Jordan by extending the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) theory with additional external variables. A longitudinal survey of 319 Jordanian citizens was conducted, with data collected at two different points using Structural equation modeling to test the hypotheses. Results demonstrate that attitude, performance expectancy, effort expectancy, social influence, hedonic motivation, facilitating conditions, self-efficacy, anthropomorphism, personal innovativeness, and trust all positively impacted Jordanian citizens' intentions to use e-government chatbot services, whilst anxiety had a negative effect. Behavioral intentions, facilitating conditions, synchronicity, active control, and ubiquitous connectivity, positively influenced usage behavior, which in turn significantly influenced satisfaction. Satisfaction also influenced citizens' future continuance usage intentions. This study offers valuable insights for enhancing e-government chatbot features to meet citizens' needs within a Middle Eastern context. • First study on chatbot adoption in Jordan - exploring the factors influencing citizen adoption of e-government services. • A chatbot-centric adoption model was developed by extending the UTAUT2 framework. • Positive factors influencing adoption include trust, attitude, social influence, and facilitating conditions. • Anxiety negatively impacts willingness to use the technology. • A survey of 319 Jordanian citizens provides robust, data-driven insights into chatbot usage behavior and satisfaction • Findings offer practical recommendations to improve citizen engagement with AI-driven e-services
Institutions
- Edith Cowan University (AU)
- King Fahd University of Petroleum and Minerals (SA)
- Hashemite University (JO)
- Swansea University (GB)
- Qatar University (QA)
Publication Details
- Journal
- Technological Forecasting and Social Change
- Published
- 2025-10-23
- DOI
- https://doi.org/10.1016/j.techfore.2025.124398
- Citations
- 1
- Primary Topic
- AI in Service Interactions
- Type
- article
- Field-Weighted Citation Impact
- 2.48