The Nexus Between Sustainable Business Performance and Green HRM in Mediation with Green Innovation & Moderation of Organizational Support & Data-driven Culture

This research explores the interplay between GHRM and GI, examining their impact on SBP. The study, conducted within the manufacturing sector of Karachi, Pakistan, focuses on SMEs. Utilizing 330 survey responses, Smart PLS analysis was employed for data evaluation. Findings underscore a substantial effect of green human resource management practices on the sustainable business performance of SMEs. Additionally, this research indicates a noteworthy relationship between sustainable business performance and green innovation, with green innovation mediating the relationship between GHRM practices and SMEs' sustainable business outcomes. Furthermore, the study uncovers that organizational support and a DDC play significant moderating roles in the intricate relationship between SBP, GHRM, and GI. This research contributes valuable insights for policymakers and guides future researchers exploring this domain.