Dialogic communication and the dialogic loop principle in official websites of the best portuguese restaurants are published in the boa cama boa mesa guide

Introduction: Tourism has been intrinsically linked to technological development, with the adoption of digital technologies by restaurants increasing interaction with consumers. In this context, dialogic communication, with a focus on the Dialogic Loop, has taken on a leading role in the way organizations have come to establish a relationship with their audiences, namely, restaurants and their customers. Objective: To analyze the degree of adoption of the Dialogic Loop on the websites of the best restaurants in Portugal, awarded in the ‘Boa Mesa’ category of the Boa Cama Boa Mesa Guide 2024. Methods: An analysis matrix was created with the identified 16 Dialogic Loop indicators. We selected the websites of the best restaurants in Portugal, awarded in the ‘Boa Mesa’ category of the Boa Cama Boa Mesa 2024 Guide, whose presence on the websites was evaluated. The data was collected using a grid validated by the literature review and analyzed using descriptive and frequency statistics. Results: The results show that adoption is not significant and that nine is the maximum number of indicators adopted by the websites, while there are indicators that are never adopted by any website. Conclusion: There is a low level of adoption of the Dialogic Loop, making it difficult to carry out dialogic communication.