THE IMPACT OF SENSORY MARKETING ON MILLENNIALS' IMPULSIVE BUYING BEHAVIOR

Public Accounts Committees (PACs) are pivotal parliamentary bodies that ensure transparency, accountability, and efficiency in government spending. This study presents a comparative analysis of PACs in five Nordic countries—Denmark, Finland, Iceland, Norway, and Sweden—focusing on their roles, functions, and oversight mechanisms. The analysis considers legal frameworks, parliamentary procedures, institutional relationships with audit offices, and public engagement, highlighting both shared practices and national variations. Findings reveal that while Nordic PACs share a strong commitment to financial oversight and accountability, differences exist in their powers, procedures, and interactions with audit institutions, shaped by each country’s institutional design, historical development of public finance systems, and governance culture. The study also evaluates the effectiveness of PACs in fulfilling their oversight responsibilities and identifies potential challenges, such as balancing political neutrality and addressing complex financial issues. By offering a detailed comparative perspective, this research contributes to understanding how parliamentary structures and cultural contexts influence financial oversight and provides practical insights for enhancing accountability and transparency in public financial management