Unpacking live streaming shopping consumer value: bibliometric review and qualitative study among French shoppers

Thème du congrès : « Marketing : Avenir et no Future ? , Marketing : Avenir et no Future ? Durabilité, humanisme et IA»

Publication Details

Journal
SPIRE - Sciences Po Institutional REpository
Published
2025-05-14
Primary Topic
Consumer Retail Behavior Studies
Type
article
Field-Weighted Citation Impact
0.00
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article

Unpacking live streaming shopping consumer value: bibliometric review and qualitative study among French shoppers

SPIRE - Sciences Po Institutional REpository
Consumer Retail Behavior Studies
article

Unpacking live streaming shopping consumer value: bibliometric review and qualitative study among French shoppers

article en

Abstract

Thème du congrès : « Marketing : Avenir et no Future ? , Marketing : Avenir et no Future ? Durabilité, humanisme et IA»

SPIRE - Sciences Po Institutional REpository
Openalex Percentile: Top 37%
Consumer Retail Behavior Studies
OpenAlex
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Unpacking live streaming shopping consumer value: bibliometric review and qualitative study among French shoppers · SPIRE - Sciences Po Institutional REpository (2025) | TGRS Research Map | TGRS