BUSINESS INTELLIGENCE AS A TOOL FOR MONITORING DIGITAL PROJECTS: A CASE STUDY

In an increasingly digital world, the ability to manage and monitor digital projects effectively has become a critical component of organizational success. Business Intelligence (BI) offers a powerful set of tools and techniques that allow decision-makers to extract meaningful insights from data, visualize project performance, and make informed decisions in real time. This paper presents a case study illustrating the role of BI in the monitoring of digital projects, highlighting the challenges, opportunities, and tangible outcomes associated with its implementation.