IMPACT ASSESSMENT OF GENDER-SENSITIVE CORPORATE SOCIAL RESPONSIBILITY (CSR) PRACTICES ON COMMUNITY DEVELOPMENT: PERSPECTIVES FROM ZENITH BANK PLC INITIATIVES

This paper examines the impact of gender-sensitive Corporate Social Responsibility (CSR) on community development, focusing on initiatives by Zenith Bank PLC in Nigeria. Given the significant socio-economic challenges within Nigerian communities, this study evaluates how gender-sensitive CSR can foster equitable development, particularly by empowering women through targeted programs in education, healthcare, and economic empowerment. The research employs a quantitative approach, using survey data from stakeholders, community members, and CSR program beneficiaries to gauge awareness, effectiveness, and community perceptions of Zenith Bank’s CSR initiatives. Results indicate a high level of community awareness of Zenith Bank’s gender-sensitive CSR, with respondents noting improvements in social development, economic opportunities, and women’s empowerment by the bank. However, challenges remain in areas such as addressing traditional gender norms, achieving inclusive community engagement, and ensuring sustained support for women’s leadership. This study concludes by recommending enhanced community involvement, improved implementation strategies, and targeted initiatives to further elevate women’s roles in community leadership. These findings contribute valuable insights for CSR strategies within the financial sector, highlighting the potential for gender-sensitive CSR to drive both community development and gender equality in emerging markets.