MISINTERPRETATION OF SYMBOLS IN THE ERA OF DIGITAL TRANSFORMATION

In the twenty-first century, digitization deeply transforms not only economic but also socio-cultural life. As a growing share of human communication occurs through digital platforms, the importance of language and symbols increases. Rapid, concise, and universal demands in digital space promote widespread use of pictograms, emoji, memes, abbreviations, and other symbolic forms. However, the meaning of any symbol is always tied to context: misinterpretation—resulting from missing contextual cues, cultural differences, or technological variations—can compromise communication. While the nature of symbols has been examined in linguistics and semiotics (e.g., Saussure, Peirce, Barthes), the mechanisms of misunderstanding in digital environments remain underexplored. This study analyzes factors leading to misinterpretation of symbols in digital communication from a linguistic and semiotic perspective, identifies socio-cultural consequences, and proposes practical strategies to reduce these errors. Key factors examined include context dependency, cross-cultural symbolism, technological discrepancies in display, socio-psychological influences, and socio-political implications. The findings highlight that digital symbols are becoming multimodal, dynamic, and increasingly sensitive to cultural and technological variation. The study concludes that addressing misinterpretation is essential for ensuring clarity, trust, and effectiveness in global digital communication.