Green HRM and Green Image: The Serial Mediating Role Between Green Banking Practices and Sustainable Performance

The Purpose of the paper is to assess the role of green banking practices on sustainable performance through the serial mediation of green human resources management and green image. The researchers with a positivist research philosophy employ a cross-sectional study design to collect data through questionnaires comprised of scales adapted from prior studies. With a usable sample size of 356 respondents, the study uses PLS-SEM for measurement and structural model assessment. Study reveals the significant role of green banking practices on sustainable performance and serial mediation role of green human resources management and green image in between green banking practices and sustainable performance found significant. The study contributes to the body of knowledge by demonstrating how green banking practices improve sustainable performance. Its novelty resides in exploring the serial mediation role of green human resources management and green image between green banking practices and sustainable performance. Policy-wise, the findings point to the developing supportive legislation and incentives that would ensure that the banks make green HRM practices and improve their green image, as this would lead to the long-term sustainability outcomes of the banking industry.