ASSESSING STUDENTS' PERCEPTIONS OF PEERS AND TEACHERS AS MOTIVATORS AMONG MONCAST MARKETING MANAGEMENT STUDENTS

This study explores the roles of peers and teachers as positive motivators for marketing students, with a focus on their impact on academic engagement. Data were gathered through a survey, and the results highlight the significant influence both peers and teachers have on students' academic behaviors. The findings show that peers play an essential role in motivating students, with a mean score of 4.08 (SD = 0.38), indicating a high level of influence. Notably, reciprocal peer motivation emerged as the strongest factor, with students reporting that they motivate each other to perform well in school. Teachers, however, were found to be even stronger motivators, with a mean score of 4.47 (SD = 0.62), classified as "Very High." Teacher enthusiasm, recognition, and support were identified as key factors in boosting students’ academic effort. Overall, both peer and teacher interactions significantly contribute to enhancing student motivation and engagement. These findings underscore the importance of creating supportive, collaborative learning environments and highlight the need for teachers to develop strong motivational skills to further improve student outcomes.