Collaboration with <scp>GAI</scp> in Artistic Creation of Cultural Heritage: Approaches, Challenges and Mitigations

ABSTRACT While generative AI (GAI) is widely used in cultural heritage promotion, how creators engage with this technology in relevant artistic creation remains underexplored. This study conducted in‐depth interviews to investigate the approaches, challenges, and mitigations of human‐GAI collaboration in such contexts. We found that human‐GAI collaboration processes include four stages: (1) creative context setting, (2) GAI tools evaluation, (3) creative concepts formation and (4) human‐GAI collaborative production. In this process, two main challenges were identified: (1) cultural misrepresentation and (2) ambiguous intellectual property. Accordingly, corresponding mitigations were also uncovered.