An Analytical Investigation of Dark Pattern Architectures in Indian Digital Interfaces: Prevalence, Cultural Cognition, and User Awareness Dynamics

This thesis presents a comprehensive analysis of dark pattern architectures in Indian digital interfaces, examining their prevalence, cultural interpretation, and the extent of user awareness. Through systematic investigation, it explores how design strategies subtly influence user behavior across sectors such as e-commerce, fintech, and quick-commerce platforms. The study critically evaluates the psychological and ethical dimensions of these manipulative patterns and their implications for user experience design, consumer protection, and regulatory frameworks. The findings aim to inform designers, researchers, and policymakers on promoting ethical and user-centric digital practices within India’s evolving digital ecosystem.