Video‐Mediated Emotion Disclosure: Expressions of Fear, Sadness, and Joy by People with Schizophrenia on <scp>YouTube</scp>

ABSTRACT Individuals with schizophrenia frequently experience intense emotions and often turn to vlogging as a medium for emotional expression. While previous research has predominantly focused on text‐based disclosure, little is known about how individuals construct narratives around emotions and emotional experiences in video blogs. Our study addresses this gap by analyzing 200 YouTube videos created by individuals with schizophrenia. Drawing on media research and self‐presentation theories, we developed a visual analysis framework to disentangle these videos. Our analysis revealed diverse practices of emotion disclosure through both verbal and visual channels, highlighting the dynamic interplay between these modes of expression. We found that the deliberate construction of visual elements—including environmental settings and specific aesthetic choices—appears to foster more supportive and engaged viewer responses. These findings underscore the need for future large‐scale quantitative research examining how visual features shape video‐mediated communication on social media platforms. Such investigations would inform the development of care‐centered video‐sharing platforms that better support individuals managing illness experiences.