Cultural Feminism as a Driver of Sustainable Fashion Management: Evidence from Vietnam's Emerging Market Context

This study investigates the role of cultural feminism as a driver of sustainable fashion management practices within Vietnam's emerging market context. Drawing upon feminist theory and sustainable development frameworks, this research examines how cultural feminist values influence organisational commitment to sustainable fashion practices among Vietnamese fashion enterprises. Employing a mixed-methods approach, the study utilises structural equation modelling (SEM) via partial least squares (PLS) and fuzzy-set qualitative comparative analysis (fsQCA) to analyse data from 387 Vietnamese fashion companies. The research develops a theoretical model integrating cultural feminist orientation, environmental consciousness, stakeholder pressure, and sustainable fashion management practices. Results demonstrate that cultural feminist orientation significantly predicts sustainable fashion management practices (β = 0.342, p < 0.001), with environmental consciousness serving as a partial mediator (β = 0.186, p < 0.01). The fsQCA analysis reveals three distinct configurational pathways leading to high sustainable fashion management: feminist-conscious-pressure, feminist-environmental-oriented, and stakeholder-driven configurations. These findings contribute to sustainable fashion literature by demonstrating how cultural feminist values can serve as a catalyst for environmental responsibility in emerging market contexts. The study offers practical implications for fashion enterprises seeking to integrate feminist values with sustainability goals, whilst advancing theoretical understanding of gendered perspectives on environmental management in developing economies.