The Impact of Knowledge Digitalization on Firm Performance: The mediating role of information management, entrepreneurial orientation and business model innovation in Moroccan companies

Abstract: In today's digital era, managing and leveraging knowledge effectively is crucial for business success. This research investigates the impact of digitalizing knowledge on firm performance, focusing on the mediating roles of information management and business model innovation, and the moderating role of entrepreneurial orientation. We gathered data from 216 participants working in diverse sectors across Morocco, such as industry, banking, agriculture, services, and logistics. Most participants were highly educated, holding doctoral degrees, and were professionals at the early stages of their careers. To analyze this data, we employed Partial Least Squares Structural Equation Modeling (PLS-SEM). The analysis indicates a positive link between digital knowledge and firm performance. Effective information management was found to be key in converting digital knowledge into performance improvements. Additionally, a strong entrepreneurial orientation further enhanced these benefits. Companies that implemented innovative business models experienced greater performance gains from their digitalization efforts. The findings suggest that digitalizing knowledge significantly boosts company performance, especially when supported by robust information management and innovative business models. The role of entrepreneurial orientation is also crucial in maximizing the benefits of digital knowledge initiatives. This study highlights the importance of investing in digital knowledge initiatives and promoting entrepreneurial orientation for sustainable performance enhancement. Businesses should focus on effective information management and innovative business models to fully capitalize on the advantages of digital knowledge. In the Future, the research should examine how digital knowledge initiatives impact firm performance over the long term across various cultural contexts and industries, and explore how emerging technologies might further enhance these efforts. Keywords: Firm performance, Knowledge digitalization, Business model innovation, Information management, Entrepreneurial orientation.