METHODS USED IN BUSINESS DECISION-MAKING

This article highlights the need for effective management decision-making in business in the context of the rapiddevelopment of modern technologies and the increasing flow of information. The main problems that arise in the decisionmakingprocess are uncertainty, lack of information, time constraints, and emotional factors. It also substantiates theeffectiveness of a systematic approach to decision-making, multivariate analysis, and the use of digital analytical tools.The research was conducted on the basis of qualitative and quantitative methods, and practical results were achievedusing interviews, focus groups, questionnaires, and statistical analysis. According to the results, effective leadership,teamwork, and information flow management in decision-making, as well as control of emotional factors, were identifiedas key factors. The article is useful not only for large, but also for small and medium-sized businesses, and serves as ascientific and practical guide in the fields of corporate governance, strategic planning, and manageme