ARTIFICIAL INTELLIGENCE AND GREEN ENTREPRENEURSHIP: STRATEGIC APPLICATIONS IN HUMAN RESOURCE MANAGEMENT AND SUSTAINABLE BUSINESS INNOVATION

Artificial Intelligence, or AI, has become a big change in how modern companies operate, offering new ways tocombine innovation with sustainability. At the same time, green entrepreneurship is important for starting andgrowing businesses that are good for the environment and support long-term development. This paper looks athow AI can work together with green entrepreneurship, especially in areas like managing people in the workplaceand creating new, sustainable business ideas. The study uses ideas from theories such as the Resource-Based Viewand Sociotechnical Systems Theory to show how AI tools in human resource management like analyzingemployee data, training programs, and hiring practices can help support eco friendly business ventures. The papershows how using AI in HR strategies helps build a workforce that supports sustainability, encouragesenvironmentally friendly innovation, and makes companies more able to handle challenges. The research adds towhat is known by showing that AI is more than just a way to make work faster it can also help drive sustainableand responsible business practices.