ENHANCING THE SUITABILITY OF HIGH VALUED COST ITEMS IN E-COMMERCE

High value cost items like jewelries, gold, silver, diamond and other precious ornaments receivethe red flag from buyers on the electronic commerce platform. The red flag is due to the cost andvalue of the items, lack of trust and the lack of facility to inspect, verify and/or authenticate theitem before purchase is made. Due to these factors, such high valued items find little or nopresence in the electronic commerce market. This research paper proposes a novel approachtowards boosting consumer confidence in high valued cost items in electronic commercebusiness platform through online verification and inspection. Also, the paper shows how thesuitability of high valued cost items in e-commerce business platform is enhanced through theapplication of image processing technologies embedded into electronic commerce systems. Inthis proposed model, customers are given the opportunity to upload a live image from their homeand compare it with the image of the item they intend to purchase. The higher the percentage ofsimilarity in the comparison shows the authenticity of the online item and vice-versa. Thiscomparison is also performed by merchant system on all proposed items from prospective sellersas well. The equivalence of image is solely based on manufacturers embedded trademark, whichare extracted through image edge detection and pixel wise comparison.Keywords:E-Commerce, B2C e-commerce, Embedded software, High Valued Cost Items, Imageprocessing