Tourism Development Strategy of Maros Regency Highlighting Local Uniqueness and Potential

Abstract : A study on tourism development strategies in a region is an essential aspect that cannot be separated from tourism development policies, and this is also the case for the tourism development strategy of Maros Regency. This study aims to identify the strategies planned by the Maros Regency Government in developing tourism in the area. The method used is descriptive-exploratory, relying on the 3A theory (Attraction, Accessibility, and Amenity) and the Community-Based Tourism (CBT) theory. The findings of this study indicate that in its tourism development plan, the Maros Regency Government has established several programs through the RIPPAR (Tourism Development Master Plan) of Maros Regency, along with the strategies for their implementation. The extent to which these strategies are carried out to realize Maros Regency as one of the tourism destinations is the main focus of this research. The implications of this discussion highlight several strategic steps for each planned program and, ultimately, aim to foster a sense of ownership of these programs among the local community.