LEVERAGING BLOCKCHAIN TECHNOLOGY TO ENHANCE SUPPLY CHAIN TRANSPARENCY IN E-COMMERCE

The rise of e-commerce has significantly transformed supply chain management, but challenges such as fraud, inefficiency, and lack of transparency persist. This paper explores how blockchain technology can be integrated into e-commerce supply chains to enhance transparency and traceability. By providing an immutable and decentralized ledger of transactions, blockchain can provide real-time tracking and verifiable information, enabling customers and businesses to track goods more effectively and securely. Through the analysis of several case studies, the study concludes that blockchain can not only improve operational efficiency but also boost customer trust and reduce the risk of fraud. However, the paper highlights the challenges of implementing blockchain at scale, including technological barriers and regulatory concerns. Keywords: Blockchain, Supply Chain, E-commerce, Transparency, Traceability, Fraud Prevention